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What we learned from the first six months of Love Seafood
Our Head of Marketing shares insights from our evaluation of how Love Seafood consumer marketing activity performed from October 2020 to March 2021. -
Marketing Masterclass: An intro to local search engine optimisation
A webinar for independent foodservice businesses – sign up to learn how to get started with Google MyBusiness. -
What makes consumers tick when it comes to seafood?
Head of Marketing Greg Smith shares insights from our State of the Nation consumer research project. -
Spring 2021 update from Love Seafood
Our Head of Marketing Greg Smith shares an update on consumer marketing activity and business support delivered via our Love Seafood initiative. -
Summer 2021 update on Love Seafood consumer campaigns
Our Head of Marketing shares details of Love Seafood consumer campaigns planned for the next year. -
Love Seafood marketing activity featuring UK species
Seafood businesses encouraged to support campaign featuring species caught by UK fishing fleet at crucial time for industry. -
Marketing Masterclass: Maximising social media for business
A webinar for independent foodservice businesses – sign up to learn how to build an online community and get the most out of social media. -
Customs and Trade News - May 2022
Details of the UK’s involvement with AfCFTA, negotiations for an enhanced trade deal with Switzerland and newly appointed trade envoy for Japan. -
Celebs celebrate their love for seafood through our online festival
Some of Britain’s best celebrity cooks and TV personalities to take part in our online festival to encourage the nation to fall in love with seafood. -
Consumer research
The first step in changing behaviour is knowing what really drives consumers. We commission research into attitudes towards buying and eating seafood. -
Resources to support consumer marketing
We have resources to support seafood businesses with consumer marketing. -
Netting success: Inside our global trade show story
Project co-ordinator & administrator Phillip Quirie shares insight on international trade show preparations and the benefits for businesses attending.